Dear Sir:
We have been appointed by our principals to source for distributors who would be interested in introducing and establishing the LONDON BAKERS range of food products. LONDON BAKERS has been in existence in the UK since 1931 and started off by supplying food of nutritional value for the British army.
LONDON BAKERS' range of FMCG products include a variety of biscuits, cakes, cookies, wafers and rusks. Some of these products are made in India, in state-of-the-art facilities, while the others are manufactured in Dubai, with the best manufacturer in this part of the world. For further information on LONDON BAKERS and its products, we have attached a file to this email, for your perusal.
What are the key selling points of the LONDON BAKERS products? We list a few as follows:
1. The prices of LONDON BAKERS products are very competitive as compared to similar brands. As an example, the biscuits packed in 4 x 12 x 48 gms are priced at US$2.65, FOB Mumbai. Its competitors are priced at US$3.25 for a similar packing configuration.
2. The quality of LONDON BAKERS' products, the package design and renowned brand name provide a truly international appeal for these items, especially for the up-and-coming middle class in various countries.
3. The glucose biscuits are completely vegetarian and as such, are suitable for persons of all religious persuasions.
4. The various types of cakes have a life of 9 months.
Our principals wish to work with distributors who can satisfy the following characteristics:
* they should already be in FMCG distribution with the ability to provide adequate coverage for their territory;
* they should have access to adequate warehousing infrastructure;
* they must be reputable companies in their respective markets;
* they must possess financial and manpower strength;
* preferably, they would have handled complimentary agencies previously; and
* any other factors that can facilitate access into their respective markets for the various LONDON BAKERS products.
As of now, our principals have a policy of only working with ONE distribution partner in any one country. As such, if you would like to be the distributor for the LONDON BAKERS range of products in ?????, please let us have your company profile, website, and any other information that would strengthen your case for distributorship with our principals. Once this information has been passed on to them, they will then decide on the next step in the process, vis-a-vis your company.
We are confident that LONDON BAKERS will prove to be a lucrative addition to your distributorship portfolio. On that note, we look forward to hearing from you on this matter.
With best regards,
Gilbert Rozario & Mohamed Ali
Managing Partners
SING TRADERS LLP
Registration No: T10LL0933J
(Registered with limited liability)
10 Anson Road
#26-04
International Plaza
Singapore 079903
Email: ***