To Whom It May Concern,
Hey-Song Corporation was established in 1925, with more than 80 years of history, is one of the well-known soft drink companies in Taiwan. Hey-Song Corporation has passed the certification of ISO 9001 and ISO 22000 (HACCP) and our mission is to satisfy the human needs for healthy and convenient foods. In recent years, we have endeavored in brand diversification business and aimed at Confectionary industry. We not only lunch our own private brand products, but also look for strategic partnership for brand alliance. The strategic partners we have ever worked together were: Dr. Pepper/ 7-Up (Dr. Pepper), Nestle (Milk), and P&G (Pringles).
We are aware of your company from ISM website and we have a great interest in distributing your products (pudding and jelly) in Taiwan area. In addition, our goal is to combine our mutual core capabilities to achieve the biggest market share.
The competitive advantages and values Hey Song can bring to our strategic partner:
1. Brand Equity: With a long history background and a sustainable operation policy, Hey-Song has earned a good reputation in Taiwan’s food industry
2. Distribution System: Well-organized distribution system, with more than 90 distributors located in North, Central, and South area in Taiwan, to sell and promote products
3. Marketing channel System: Huge and integrated channel system. There are more than 30,000 selling spots and 6,200 vending machine in Taiwan
Key account (KA): Including convenience stores, super markets, hypermarkets, and drugstores. Key account channel has 100% of distributing rate
General traditional store (GT): Including restaurants, schools, organization, and traveling spots. General traditional channel has more than 80% of distributing rate
Vending machine (VM): 6,200 of VM in Taiwan with 25% of market share
4. Logistic System: Speedy and convenient production, storage, delivery, and selling process with an automatic storage management
5. Promotion Management: We provide the most effective management reports to reflect the immediate sales and stock situation to our strategic partners
We are looking for further cooperation with you. If you have any question, please review our corporate website: ***.tw/web_en/index.htm or please contact：
Kim Chen
Hey-Song Corporation Business and Administration Department
TEL: ＋886-2-27062191 EXT: 511
FAX: ＋886-2-27552119
E-mail: ***.tw
Headquarter address: 3F., No.296, Sec. 4, Xinyi Rd., Taipei City 106, Taiwan (R.O.C.)