Troy Beard
2561 Lower River Road
Grants Pass, OR 97526
541-941-7505
***
May, 2010
Steel Distributor
Outside Sales
Anywhere, United States
Dear Sir/Madam:
I am looking to fill a position in Outside Sales. I am poised and bolstered with years of experience to not only navigate but to prosper through these tough times. This letter, outline and resume will be a demonstration to facilitate the fact I have a plan, a plan that has taken me eighteen years to perfect. The best part is that I will be a fresh, confident and bold new face to help build upon your broad base of customer support.
My plan uses all sectors of the market to increase customer support. The main thrust of my approach and plan is to establish a competitive need for your company’s services and products. I have inserted a detailed outline on how I establish those needs. The main factor that has given me the ability to construct and implement this plan, is the fact that I know and understand all facets of the steel industry. I have a full knowledge of all carbon steel products with a strong base of knowledge of all metals. I have constructed quality control policies with vendors and warehouses and know how tolerances impact the flow of business in regards to the manufacturing process. It is my knowledge of products and the understanding of their uses that give me the confidence needed to start the relationship building process.
Every customer is different but their overall need is the same "being competitive". This is the driving gear of the plan. The relationships that I build with all parties involved is the oil that keeps that gear running to maximum efficiency. The process starts with your company’s upper management and the trust they have with me in my knowledge and decision making ability. My relationships flow down to purchasing right on through the office and out to the warehouse. It is key to have these relationships in order for driving that competitive gear that creates and fills the need for the customer. The housing that holds the competitive edge and relationships is bolted together with trust, honesty and loyalty.
Now I would like to discuss the tough conditions of the market. These conditions are obviously a direct result of the overall economic environment. In the past I have always strengthen my position when the market is in a state of flux. This positive move is due to my ability to identify opportunities. These opportunities become more frequent when the market is doing everything it can, to gain an edge. This market is primed for someone who is fresh, ambitious and creative. Someone who can help them be more competitive with edge on the market.
Please accept this letter in application for the Outside Sales position currently available within your company.
Respectfully yours,
Troy Beard
Troy Beard
2561 Lower River Road
Grants Pass, OR 97526
541-941-7505
***
Objective: Winning the competitive edge with filling the need.
Confidence
Displaying confidence is critical when establishing the relationship with your customer. My confidence comes from the fact that I have eighteen years of experience involved with all products and situations of the steel and metals industry. My confidence also comes from security of having good working relationships with all parties involved from both sides.
Competitive Edge
The next step is communicating that you hold the competitive edge necessary for them to become more competitive. This can be demonstrated in many different ways depending on their industry and size. My knowledge of all facets of the steel metals industry and associated markets gives me that edge.
Success, Trust & Honesty
Along with success comes trust and honesty. It is imperative that your first deal is a successful and smooth transaction. It is the first deal that builds trust in your performance as a salesman. You need both of those assets out of the gate, to build a good solid relationship that brings more success, and a stronger relationship.
Driver Seat
The maturation of the relationship is the most important. This is where I have earned the respect, trust and total confidence of the customer. This is where I have established the need for your company and puts me in a position to get the last look and receive sensitive information to be able to close.
"These are my steps to winning the competitive edge and filling the need".
Troy Beard
2561 Lower River Road
Grants Pass, Oregon 97526
541-941-7505
***
Experience
Self Employed - Commercial Real Estate- R.V. Parks Grants Pass, Or, 97527
Owner Operator April, 01 2003 to Aug, 25 2008
Dixon Steel & Supply Roseburg, Or, 97470
Sales/Branch Manager Aug, 1989 to Dec, 2006
1989 to 1994 inside/Outside Sales - 1994 to 2006 Sales/Branch Manager
Eighteen years experience selling carbon steel products in long, sheet, plate and coil. Processing experience consisted of saw cutting, plate burning, forming, shearing and rebar fabrication. Although my experience was directly tied to carbon steel products I have sold and familiar with stainless and aluminum. Customer base was well diversified selling to all types of industries at all levels of buyers. Some of these include; welders, fabricators, OEM's, contractors, service centers and public works. Managing experience consisted of running day to day operations of the White City branch for Dixon Steel. I developed and maintained both local and national territories, dealing with prime and non prime. The volume range of product sold was wide. This range was due to the diversity of the market that I created at Dixon Steel. There were minimal orders you could throw in the back of a truck as well as orders that consisted of upward to 2500 tons. My experience with a small family distributor has taught me how to be competitive in a tight and changing market through many different aspects of business.
Skills
Marketing & Business Development
Market research and customer identification accomplished by systematically combing through all types and forms of periodicals; phone-books, Thomas Register, internet, e-mails, business to business and cold calling. Understanding all relevant information of the industry, markets and products sold to strategically build relationships with key decision makers at all levels. Solidifying those relationships to learn precise and detailed information, that is critical in closing deals and maintaining a competitive edge on the competitor.
Computer & Math
Daily work was performed by using steel industry related software. This software consisted of; order and purchase order entry, inventory management, posting, invoicing, job quotes and running financial reports. Proficient with using the internet, Microsoft Word, Power Point, Outlook Express and other e-mail software. Worked on and completed job quotes using a calculator to compute mathematical equations for determining weights, conversions, dimensions, sizes, profit margins and freight issues.
Organization & Planning
Kept notes and a diary of schedule sales calls that were made to assigned and unassigned territories. Planned, managed and executed all types of jobs which include; processed and fabricated jobs in house and sub-contracted work. Managed jobs and accounts where tolerances and scheduling the flow of material was critical to the outcome and profitability of the job.
Education: High School Diploma, Roseburg High School
Certified and Licensed in Commercial Real Estate