Briotriums
About us | Briotriums operates 65 stores, including 54 stores in Germany, Italy, Spain, Romania, UK under the trade name Briotriums and 11 stores in Sweden under the trade name General Retailer. Although its stores vary in size from 14,500 to 51,000 square feet, the majority of its stores are between 23,000 and 40,000 square feet. The Company's prototype store generally ranges from 23,000 to 26,000 square feet, with approximately 60% of the square footage devoted to selling space. The remaining space is dedicated to a car audio/video installation facility, a store warehouse, general office space and, in selected stores, a service facility and extra space for deliverable products such as big screen televisions. It has nine stores under 23,000 square feet. Ultimate Electronics' stores emphasize mid- to high-end products and feature multiple home and car audio demonstration rooms, multiple home theater settings, portable electronics displays and, in most stores, an area displaying up to 50 projection televisions. Each of its stores has displays designed to provide the customer with a full spectrum of its products upon entering the store, including the selection of the latest technology such as plasma, liquid crystal display and Digital Light Processing televisions. All of its locations offer home installation of audio, video and satellite products, as well as car audio, car satellite and mobile video installations by its own technicians. |
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Industry Focus | Digital Photography, MP3 Players, Television |
Business Type | Trading Company |
Products/Services | Digital cameras, Home audio, TV and video |
Our Markets | Western Europe |
No. of Employees | 11 - 50 People |
Annual Sales Range(USD) | Below US$1 Million |
Year Established | 1993 |
Legal Representative(CEO) | Rebecca Ferrer |
Certificates | ISO 9001 9002 |