Ethay Soap Factory P.L.C.
| About us | It has established itself as the market leader in inexpensive laundry soap and leads the northern region with 85% of the market share and a growing 30% market share in the rest of the country. ALL THIS in a short 2 years. Company is now planning to enter the toilet soap market by establishing joint ventures for both the local market as well as East African countries via the COMESA initiative. European Union countries via the "nothing but Arms" initiative and the US market via the "AGOWA" initiative. These initiatives are all designed to assist products from African countries compete in the world market, thus are allowed to enter duty free. Company is family run with all shares belonging to one family. Therefore efficiency is achieved unlike other companies found in the region. |
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| Industry Focus | Soap |
| Business Type | Manufacturer |
| Products/Services | We Manufacture Toilet and Laundry bar soap using the latest technology from Mazzoni fo Italy |
| Our Markets | Africa |
| No. of Employees | 11 - 50 People |
| Annual Sales Range(USD) | Below US$1 Million |
| Year Established | 2002 |
| Legal Representative(CEO) | Issayas Gebremichael |