Javier Zaragoza
| About us | But Canton, MA-based Geerlings & Wade has a plan to address the current challenges. It is revising last year's strategy of mailing more to both acquisition and house files--curtailing that activity while hoping for increased response rates. "Obviously the goal is to get the same performance on less mail, " says Eric Welter, Geerlings' vice president of marketing. "That's our number one area of concern. " Geerlings is focusing like a laser beam on turning one-time buyers into frequent buyers. That means concentrating on current customers. "We're focused on maximizing lifetime value of these customers, " says David Pearce, the company's president, CFO and CEO. Geerlings is looking to its online channel |
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| Industry Focus | Fresh Preserved Vegetables, Dehydrated Vegetables, Spicy Vegetables, Radio & TV Equipment |
| Business Type | Agent |
| Products/Services | Vegetables |
| Our Markets | North America |
| No. of Employees | 51 - 100 People |
| Annual Sales Range(USD) | US$1 Million - US$2.5 Million |
| Year Established | 1998 |