Automarket INC

Owners of small businesses have limited resources to spend on marketing activities. Concentrating their marketing efforts on one or a few key market segments is the basis of target marketing. The major ways to segment a market are:

Geographical segmentation - developing a loyal group of consumers in the home geographical territory before expanding into new territories.

Product segmentation - extensively promoting existing best-selling products and services before introducing a lot of new products.

Customer segmentation - identifying and promoting to those groups of people most likely to buy the product. In other words, selling to heavy users before trying to develop new users.