Beijing Li-Ning Sports Goods Co., Ltd.

Seeking for Distributors and Partners

Li Ning, a famous Chinese Gymnast who won 106 gold medals in his gymnastic career, is known as the Prince of Gymnastics and one of China's most famous sporting heroes. Since leaving the sports arena in 1989, Li Ning has gone on to be recognized as one of China's most successful businessmen with Li-Ning Sports, a sporting goods empire established by himself in 1990.

Beijing Li-Ning Sports Goods Co. Ltd. Is the most successful local sports goods enterprise in China with more than 800 specialty stores and over 2,000 sales outlets covering 90 percent of the cities of China. The Li-Ning brand is now the No.1 sports brand in China.

Since starting the business, the company has invested heavily in technology and marketing under the slogan 'Anything is possible'. Now, Li-Ning Sports has developed a strong stable product line including Professional Competition Sports Apparel and Footwear, Sports Fashion Apparel and Footwear, Sports Accessories, and Golf Collections, etc.

Employing international designers from Italy and France to create a unique style, Beijing Li-Ning Sports is one of the few Chinese companies to truly be able to boast of achieving international brand recognition through its sponsorship worldwide.

Under the principle of 'from sports, and for sports', Beijing Li-Ning Sports takes an active role by participating in local and national sporting causes. Its total contribution has now reached over USD10 million.

Li-Ning is the official Sponsor of French National Gymnastic Team, Spanish National Gymnastic Team, the Official Sponsor of 2001 Universiade Chinese and Russian Delegations, the Official Partner of the China Olympic Committee, the Official Sponsor of Chinese Delegations at the 1992 and 2000 Olympic Games, the Official Sponsor of the China National Table Tennis Team, China National Diving Team, China National Gymnastic Team...

By 2008, as Beijing hosts the Olympic Games, the combined China market is expected to become the second largest sporting goods market in the world worthing USD2.5 billion. Li-Ning Sports is well positioned to be the leading company in this arena both in China and around the world.

For more detailed information and specific collections, please surf our official website.