Handy Child Solutions

Handy child solutions is a start-up company that will design and market innovative children's products. The company has been founded by the husband/wife team of industrial product designer, john and fortune 500 markerter, fran bangert..

We will focus on the existing $20-billion dollar infant, toddler and preschool market to generate sales. According to the us census bureau, the 2004 population is estimated at 293,686,994 (demographics now) with 6.8% (19,906,513) are under the age of 4. The average household income is $60,586 and the median household income is $45,660. In 2000 there were 4 million babies born in the us, the highest birthrate in the us in 30 years. Our primary target customer will be new parents within the us.

Our sales and marketing strategy is to simply and visually explain our product to our target market. Retail demonstrations will be accomplished with point-of-purchase displays that allow customers to try the product for themselves. In addition, the product is packaged in such a way that customers can operate it and see for themselves how it works. The product website will also be used to visually demonstrate the product.