Isfar

Established in 1962, Isfar is the only authorized importer and distributor of Sony products in Israel and since 1995 we acquired the import and distribution of General Electric appliances as well.

Worldwide, Isfar is one of the most successful distributorships for Sony and GE products. We enjoy an annual turnover of over US$100 million and are now seeking new areas for business expansion and development.

In order to meet the challenges of these times, we have decided to expand our operations to include a larger variety of products that are in strong market demand in Israel, and for that purpose we have also acquired Lenco brand.